---
title: "⚡ E-commerce Automation"
description: "#### ⚡ E-commerce Automation E-commerce Automation in Flowbee helps you automatically send WhatsApp updates to customers based on order events. Instead of manually informing customers about every order update, you can set up automation once and Flowbee will send the…"
url: "https://support.flowbee.io/docs/%e2%9a%a1-e-commerce-automation/"
updated: "2026-05-15"
category: "🛍️ WhatsApp E-commerce"
---

# ⚡ E-commerce Automation

#### ⚡ E-commerce Automation

E-commerce Automation in Flowbee helps you automatically send WhatsApp updates to customers based on order events.

Instead of manually informing customers about every order update, you can set up automation once and Flowbee will send the correct message at the right time.

#### What Can Be Automated?

You can automate customer notifications for events such as:

- Order Created
- Order Confirmed
- Order Pending
- Ready for Pickup
- Out for Delivery
- Order Delivered
- Cancelled Order
- Feedback Request

#### Important Requirement

Before setting up automation, you must create and approve the required WhatsApp templates.

👉 Only *approved Meta templates* can be used for automated order updates.

#### Where to Open

Go to:

*E-commerce → Automations*

#### How to Set Up E-commerce Automation

##### Step 1: Open Automations

1. Go to *E-commerce*
2. Click *Automations*
3. Select your WhatsApp number

##### Step 2: Choose an Automation Event

Select the event you want to automate.

Example:

- Order created
- Order confirmed
- Ready for pickup
- Order out for delivery
- Request feedback

##### Step 3: Click Add Automation

Click *Add Automation* under the selected event.

##### Step 4: Set Event Timing

Choose when the message should be sent:

- Immediate
- After specific hours

👉 Example:
Send feedback message *2 hours after delivery*.

##### Step 5: Select Template

Choose the approved WhatsApp template for this automation.

Example:

- Order confirmation template
- Delivery update template
- Feedback request template

##### Step 6: Save Automation

Click *Save* to activate the automation.

Once saved, Flowbee will automatically send messages when the selected event happens.

#### Example Workflow

1. Customer places an order
2. Order appears in Flowbee Order Dashboard
3. Order status changes to *Out for Delivery*
4. Flowbee triggers the selected template
5. Customer receives WhatsApp update automatically

#### Why It Matters

- Saves manual work
- Keeps customers updated
- Improves order experience
- Reduces support calls
- Makes WhatsApp commerce more professional

#### Tips

- Create templates before setting automation
- Use clear template names
- Test automation with a sample order
- Use feedback automation after delivery
- Avoid sending too many unnecessary updates

#### Summary

E-commerce Automation helps you keep customers informed throughout the order journey. By connecting order events with approved WhatsApp templates, Flowbee automatically sends timely updates for order confirmation, delivery, cancellation, pickup, and feedback.