---
title: Introduction
description: "### 📣 Broadcast Messaging Flowbee Broadcast allows you to send messages to multiple customers at once using WhatsApp. It is designed to help businesses run marketing campaigns, send updates, and communicate with customers at scale — all while following Meta…"
url: "https://support.flowbee.io/docs/introduction-4/"
updated: "2026-05-11"
category: 📣 Broadcast Messaging
---

# Introduction

### 📣 Broadcast Messaging

Flowbee Broadcast allows you to send messages to multiple customers at once using WhatsApp. It is designed to help businesses run marketing campaigns, send updates, and communicate with customers at scale — all while following Meta (WhatsApp) policies.

#### What is Broadcast?

Broadcast is a feature that lets you send a single message to multiple contacts simultaneously.

👉 Unlike normal chat:

- Message is sent individually to each user
- Customer sees it as a personal message

#### How Broadcast Works

1. Upload or select contacts
2. Choose an approved WhatsApp template
3. Send broadcast
4. Messages are delivered individually
5. Customers can reply → conversation starts

#### Key Benefits

- 📢 Reach thousands of customers instantly
- 💰 Drive sales and promotions
- ⏱️ Save time with bulk messaging
- 🎯 Target specific customer groups
- 📊 Track delivery and response

#### WhatsApp (Meta) Rules

Broadcast messaging follows strict Meta policies:

#### 📩 Template-Based Messaging

- You can only send *approved templates*
- Custom messages are not allowed outside session

👉 Templates must be:

- Approved by WhatsApp
- Follow content guidelines

#### ⏱️ 24-Hour Rule

- Free conversation window = 24 hours after user message
- Outside 24 hours → Template required

#### 🚫 Opt-Out (DND)

- If a customer unsubscribes
  → You cannot send broadcast messages

#### ⚠️ Quality Rating

- WhatsApp monitors message quality
- Poor engagement → limits or blocks

#### Meta Pricing (Important)

WhatsApp charges based on *conversation type and country*

#### 💳 Charge Rule

👉 You are charged only when:

- Message is *successfully delivered*

👉 You are NOT charged when:

- Message fails
- Number invalid

#### 🌍 Country-Based Pricing

- Pricing varies by customer country
- Example:
- India → Lower cost
- UAE → Higher cost
- USA → Different rate

👉 Charge depends on *receiver’s country*, not sender

#### 📊 Conversation-Based Billing

WhatsApp charges per *conversation*, not per message:

- Marketing conversation
- Utility conversation
- Authentication conversation

👉 Each has different pricing

#### What You Can Send

- Promotions
- Offers
- Updates
- Reminders
- Notifications

👉 Only via approved templates

#### What You Cannot Do

- Send spam messages
- Send without user consent
- Send unapproved content
- Send random bulk messages

#### Why It Matters

- Ensures compliance with WhatsApp policies
- Prevents number bans
- Protects message delivery quality
- Controls cost effectively

#### Tips

- Use clear and valuable content
- Avoid over-sending messages
- Target the right audience
- Use opt-in customers only
- Monitor delivery and engagement

#### Summary

Broadcast messaging in Flowbee allows you to send bulk WhatsApp messages safely using approved templates. With Meta’s pricing and policy structure, businesses can scale communication while maintaining quality and compliance.