🎨 How to Set a Display Name for Your WhatsApp Number #
Your display name is the name your customers will see when chatting with your business on WhatsApp. It appears in your profile and on message headers—so it’s important to get it right and make sure Meta approves it.
Here’s everything you need to know to set it up successfully. 🐝
💡 What Is a Display Name? #
The display name is the official business name that shows up to your customers in WhatsApp chats. It helps users recognize your brand instantly and builds trust.
🛠️ When Do You Set It? #
You’ll be asked to choose your display name during the Meta connection process in Flowbee:
- After you click “Connect to Meta”
- In the WhatsApp Business Profile step
You’ll enter your display name along with other profile details like time zone, category, and website (optional).
✅ You can update your display name later from Meta Business Manager, but Meta will review and re-approve it before it changes publicly.
✅ Meta’s Rules for Display Name Approval #
Meta has clear policies for what makes a valid display name. To get approved:
- The name must reflect your business, brand, or product
- It should match your website, legal documents, or public presence
- It must not contain:
- ALL CAPS (unless it’s a real acronym)
- Emojis, special characters, or slogans
- Generic terms like “Shop,” “Admin,” or “Customer Care”
- Names that mislead or impersonate other brands
✅ Good Examples: #
BeeKart UAEFlowbee DigitalKootaan Logistics
❌ Bad Examples: #
BUY NOW 🔥🔥🔥SUPPORTBig Offers
❌ What If It Gets Rejected? #
If Meta rejects your display name:
- You’ll get notified in the Meta dashboard
- You can re-submit a corrected name
- Make sure the new name:
- Matches your business domain
- Is found on your website or public listings
- Doesn’t break any of Meta’s rules above
🐝 Quick Tip: #
Use your registered business name or domain name for best results. If you’re using a localized name (like “Flowbee India” or “BeeMart UAE”), make sure it’s shown on your website or social profiles.
