5.🎯 How to use segmentation to send targeted messages

Not every customer needs the same message — and that’s where segmentation comes in. With Flowbee.io, you can filter your contacts and send messages to exactly the right audience — making your campaigns more relevant, personal, and effective 🐝

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🧠 What Is Segmentation? #

Segmentation means breaking your contact list into smaller, focused groups — so you can send the right message to the right people.

In Flowbee.io, you can segment your audience using:

• 📂 Groups
• 🏷️ Tags
• 🔍 Filters based on contact info, date added, or activity

This way, you avoid spamming everyone and instead deliver targeted content that gets noticed.

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🧭 Where Can You Segment Contacts in Flowbee.io? #

You can apply segmentation in two main areas:

👉 In the Contacts Section #

• Use tags to label users like “New Lead,” “High Value,” or “Event Attendee”
• Assign users to groups when importing or manually
• Use filters to quickly pull up contacts by tag, group, or date

👉 During a Broadcast Setup #

• You can apply filters while selecting recipients
• This lets you reach only specific groups, tagged users, or other custom segments

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🚀 How to Use Segmentation in a Broadcast #

Here’s how to apply segmentation when sending a campaign:

1. Go to Broadcast > New Broadcast
2. Fill in your broadcast name, template, and sending number
3. Scroll to the Recipients section
4. Click on the Filter button
5. In the filter popup, you can:
   • Choose a Group (e.g., “VIP Customers”)
   • Select Tags (like “lead_march” or “followup_needed”)
   • Filter by Date Added, or other available options
6. Click Apply — Flowbee will now show only the filtered contacts
7. Use toggles to fine-tune the list if needed

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💡 Real Examples #

• 🛍️ Send an exclusive discount to contacts in the “VIP” group
• 📍 Target customers from a specific city or store using group names or tags
• 🔁 Follow up with people tagged “Event_Lead” after a webinar
• ⚠️ Nudge users who haven’t responded in the past 30 days

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🐝 Tips for Smarter Targeting #

• Keep your group and tag names clear and consistent
• Use filters to mix and match segments (like “Tag: VIP” + “Group: New_Leads”)
• Regularly update or clean your segments to avoid outdated targeting
• Test segmented campaigns vs. general ones to see what works best

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With segmentation, you’re not just sending messages — you’re building smarter, more meaningful conversations with your audience. And your customers will notice 🐝