That little blue tick next to your business name on WhatsApp? It’s called the Official Business Account (OBA) badge — and it’s a powerful trust signal.
While it’s not required to use Flowbee or WhatsApp Business features, getting verified can increase credibility and show your customers they’re chatting with the real deal.
Here’s how to apply and what to expect. ✅
🔷 What Is the Blue Tick? #
The blue tick on WhatsApp means your account has been verified by Meta as an Official Business Account (OBA).
This:
- Replaces your phone number with your brand name in chats
- Shows a blue checkmark beside the name
- Tells customers you’re an officially recognized business
🐝 Note: Even if you’re already using the WhatsApp API (via Flowbee), the blue tick requires a separate application.
🟡 Who Can Get It? #
Meta approves blue tick badges for businesses that have a strong public presence, including:
- Popular local or global brands
- Well-established online companies
- Government, education, healthcare, or media organizations
- Businesses with press coverage or active social profiles
✅ You must already be verified in Meta Business Manager to apply.
✅ Requirements Before Applying #
Make sure you have:
- A business-verified Meta Business Manager account
- Your WhatsApp Business API number connected via Flowbee
- A clear, consistent online presence (website, social media, etc.)
- A complete WhatsApp Business Profile, including display name and business category
📤 How to Apply for the Blue Tick #
Follow these steps:
Step 1: Log in to Meta Business Manager #
👉 https://business.facebook.com/settings/
Step 2: Go to WhatsApp Accounts #
- In the left menu, select your connected WhatsApp Business Account (WABA)
Step 3: Go to Settings > Request Official Business Account #
- Click on the “Request” button
Step 4: Fill Out the Form #
Provide details like:
- Your official website
- Links to social media and press mentions
- A brief business description
Then submit the form to Meta.
⏳ What Happens Next? #
- Meta reviews your request manually (typically within 7–10 business days)
- If approved: Your WhatsApp number will show your display name and the blue tick
- If denied: You’ll still retain full functionality — and you can try again later
💡 Tips to Improve Your Chances #
- Use your official domain email (e.g., hello@yourbrand.com)
- Include social media links that match your business name
- Link to press mentions or industry listings
- Ensure your website reflects your business branding
📌 Don’t worry — your Flowbee features will continue to work even if the blue tick is not granted.
