📊 Broadcast Overview & Analytics
The Broadcast Overview screen in Flowbee provides a complete summary and detailed analytics of all your broadcast campaigns. It helps you track message performance, delivery status, and customer engagement in real time.
Overview Metrics
At the top of the screen, you will see a summary of all broadcast activities:
📣 Campaigns
Total number of broadcast campaigns created
✅ Success
Total number of successfully processed campaigns
⏳ Scheduled
Broadcasts scheduled for future delivery
👥 Total Recipients
Total number of customers targeted
📤 Sent
Number of messages sent
Shows percentage of total
📦 Delivered
Messages successfully delivered to users
👁️ Read
Messages opened/read by customers
👉 Indicates engagement level
❌ Failed
Messages that failed to deliver
👉 Example reasons:
Invalid number
User not on WhatsApp
Opt-out (DND)
Meta restrictions
⏱️ Pending / Queue
Messages waiting to be sent or processed
Broadcast History Table
Below the overview, you will see the Broadcast History list.
Each row represents a single broadcast campaign.
📄 Columns Explained
🏷️ Broadcast Name
Name of the campaign
📅 Scheduled Date
Date and time when broadcast was sent or scheduled
📊 Status
Current status of broadcast
👉 Example: Sent
👥 Total Recipients
Number of users targeted in that campaign
📤 Sent
Number of messages sent
📦 Delivered
Number of messages delivered
👁️ Read
Number of users who opened the message
❌ Failed
Number of failed messages
⏳ Pending / Queue
Messages still processing (if any)
🔍 Actions & Controls
🔎 Search
Quickly find specific campaigns
🔽 Filter
Filter broadcasts based on status, date, etc.
📥 Export
Export broadcast data to Excel
➕ New Broadcast
Create a new campaign
How It Helps
Track campaign performance
Measure delivery success
Understand customer engagement
Identify issues (failures, low reads)
Optimize future campaigns
Tips
High Delivered % = Good contact quality
High Read % = Good content quality
High Failed % = Check contact data or opt-outs
Use filters to analyze specific campaigns