📨 WhatsApp Templates

WhatsApp Templates are pre-approved message formats required to send messages to customers outside the 24-hour conversation window. These templates ensure that businesses follow Meta (WhatsApp) policies while communicating at scale.

What is a WhatsApp Template?

A WhatsApp Template is a structured message that must be approved by Meta before it can be used for broadcast or outbound communication.

👉 Templates are required for:

Broadcast messages
Notifications
Reminders
Follow-ups
Template Types

WhatsApp supports different categories of templates:

📣 Marketing

Used for promotions and offers.

Examples:

Discounts
Campaign messages
Product promotions
🧾 Utility

Used for transactional updates.

Examples:

Order confirmation
Delivery updates
Payment reminders
🔐 Authentication

Used for verification purposes.

Examples:

OTP messages
Login verification
Template Structure

A WhatsApp template consists of the following parts:

🏷️ Header (Optional)

Appears at the top of the message.

Supports:

Text
Image
Video
Document

👉 Example:
“Special Offer 🎉”

💬 Body (Required)

Main content of the message.

Supports text + variables
Example:
“Hi {{customer_name}}, your order is confirmed.”
📎 Footer (Optional)

Small text shown at the bottom.

👉 Example:
“Powered by Flowbee”

🔘 Buttons (Optional)

Templates can include interactive buttons:

🔗 URL Button
Redirects user to a link

👉 Example:
“View Offer”

📞 Call-to-Action (CTA) Button
Allows user to call a number

👉 Example:
“Call Now”

🔘 Quick Reply Button
User can reply with one tap

👉 Example:
“Yes / No”

Multimedia Templates

Templates support media in the header:

🖼️ Image
Format: JPG / PNG
Recommended size: < 5 MB
🎥 Video
Format: MP4
Recommended size: < 16 MB
📄 Document
Format: PDF / DOC
Recommended size: < 100 MB
Template Rules (Meta Guidelines)
✅ Do’s
Use clear and meaningful content
Personalize using variables
Send only relevant messages
Ensure user consent (opt-in)
❌ Don’ts
Do not send spam
Avoid misleading content
Do not use excessive promotional language
Avoid unsupported symbols or formatting
⚠️ Approval Requirement
Templates must be approved by Meta
Unapproved templates cannot be sent
Variables in Templates

You can use dynamic placeholders:

👉 Example:
“Hi {{customer_name}}, your order {{order_id}} is ready.”